The Internet is Constantly Growing & Changing. You Either Need to Keep Up, or Find Someone Who Can Help You with a Winning Strategy
Today, your website is your #1 marketing asset. Getting your website listed on Page One of Google does not happen by accident. A majority of your customers conduct Internet research before they call or walk through your doors. With this in mind, your business website needs expert SEO consulting at a price you can afford. Through our strategic partnerships we offer several packages to help you succeed in the area of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). We will help you to
- Find out what your competitors are doing that you haven't done yet and implement those items.
- Investigate what keywords to target by finding out what your prospective customers are typing in the search engines.
- Link building
- Full reporting on ranking and traffic progress.
What's Hot at your Site?
Do you know what areas of your home page and other pages people are reading and spending time on and which they are not? This is key information that can quickly point out what's working and what pages and content you need to remove that are not getting you any results. You don't want to waste any space on your website. Knowledge is power. By knowing what's working and what to change you can begin to maximize your overall effectiveness. Making some educated corrections on a home page can triple sales and boost leads by 300% and increased opt ins for an e-Newsletters by 15x . This allows you to know what visitors are doing when they get on your website and see if they are diving deeper into you content or bouncing away. Let us help you increase customer engagement.
Competitor Analysis
The first step is to dig deep into what your competitors are doing and what they have done to rank high in the search engines that you have not done yet.
Keyword Research
We use several different keyword research platforms and tools to determine which keywords you may have overlooked or didn't even know to go after. We like looking for a sweet spot, which has a moderate/high search volume with low competition.
The Importance of Social Media
Don't let social media intimidate you. Google will favor your website and rank you higher for showing that you are keeping your social media sites active with fresh new content on a regular basis. We take inventory of which social media sites you have and determine which ones you need. we then go out and register the ones you need on your behalf, and add your company logo, contact information and pictures to establish these for you. From there, we make sure they get exposure, likes, followers, comments, etc. Google is looking for this activity and refers to it as social mentions. Your website traffic will benefit from your social media. On April 21, 2015 Google updated it's search engine algorithm. Google wants to see more mobile phone friendly websites in search results and they want websites showing active social media content to help prove their relevance and popularity.
... "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
- Google's Official Webmaster Central Blog
Automatic Updated Content
It's true that Google loves content. The problem however is that most businesses owners don't have the time to sit down and create a blog post or write an article from scratch every day, every other day or once a week. Our creative team can write unique, and relevant content to your blog, site and/or social media accounts on your behalf. This is another important ingredient in your ability to get your website ranked on page one of Google.
Full Reporting
Being able to see what's working and what isn't is important with any marketing effort. This is no different. We will provide you with detailed reporting either twice a month or monthly outlining increases in page views, bounce rates, keyword ranking improvements per keyword per search engine as well as traffic increases per keyword.
FAQ
How Long Does SEO and Link Building Take?
SEO is never finished, just like marketing is never finished. This is the first thing we want you to understand - SEO, the social media scene and link building is an ongoing process. You can stop whenever you want, but your competitors won't and eventually you'll slide back down to where you started in the rankings. Again, you have to keep the ball rolling like tending to a garden.